Meet Penny AI

Your personal skin expert, available 24/7

Penny AI is my digital skin twin, trained with everything I know as one of the UK’s highest qualified skin professionals. She is here to answer your questions, guide your routine and give you science-backed skincare advice whenever you need it. Because you are busy and juggling your life, Penny AI is there when you are.

Ask her about your skin type
Get tailored product recommendations
Learn the truth about ingredients and routines

This is Skin Reprogramming, powered by Penny.

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Why Penny AI?

Because you deserve skincare advice you can trust.
No scrolling. No guessing. No influencer hype.

Penny AI has been built with real expertise from years in clinic and all the science that powers SkinGoal. She is fast, friendly and ready to help you make confident choices about your skin.

What She Can Do for You

Answer your questions about ingredients, routines and skin concerns
Recommend the right SkinGoal products for your unique skin
Support you in building confidence with clear, clinical advice

Penny’s Promise

Penny AI is not a gimmick. She is a tool designed to give you the confidence that comes with knowledge. When your skin makes sense, everything changes.

💜 Ready to try? Penny AI is waiting for you

Trending Topics

At SkinGoal, we stay ahead of the curve so you don’t have to. We explore the latest conversations in skincare – from ingredients gaining traction to techniques going viral. But we don’t follow trends blindly. We unpack what’s worth your attention and what’s backed by science, especially when it comes to ageing, hydration, sensitive skin and menopausal concerns. Check out our advice, trusted recommendations and expert education that puts your skin health first.