Decode Your Skin
Unsure where to start with your skin? Take our Skin Quiz and let’s unlock your perfect skincare routine. Expert-led, no nonsense, real results.
SkinGoal: clinical luxury skincare for women 35 to 55
How SkinGoal works
Start with the question you can answer.
No ten step guessing game, just two ways in.
I know my concern
Go straight to your Code
Dry, ageing, dull, flaring or unprotected. Each SkinCode is a serum and cream pair already matched to one concern. Morning and night, nothing to work out.
Pick my Code
Not sure where to start
Take the Skin Quiz
Two minutes, a few clear questions about where your routine is struggling, and we will recommend the right product for that stage. You will get your Skin Note, plus 15 percent off your first order.
Take the Skin QuizWhichever door you choose: wear it for 60 days, and if your skin does not love it, every penny back.
Decode Your Skin
Find your concern. We have already built the routine.
No ten step guessing game. Choose what your skin is doing and get the two step, done for you routine matched to it, at 15 percent off.
60 day money back promise. Try it, and if your skin does not love it, every penny back.
Dry, tight, dehydrated
Hydration Code
Power HA plus Cream Drench
£139.40
£164 with your Code
Tired, ageing, menopausal
Renewal Code
Power DNA plus Cream Drench
£164.90
£194 with your Code
Pigmentation, uneven tone
Clarity Code
Power B plus Cream Drench
£139.40
£164 with your Code
Sensitive, reactive, redness
Calm Code
Serum Serene plus Cream Revive
£139.40
£164 with your Code
Daily protection, mornings
Defence Code
Power AOX plus Solar 50
£107.95
£127 with your Code
Not sure which is you? Take the 2 minute Skin Quiz for stage by stage help.
Rated 5.0 out of 5 across 80 plus customer reviews | Founded by one of the UK's highest qualified skin professionals
Made in the UK
Cruelty Free
Clinically Proven
The One Everyone’s Talking About
Meet Power DNA The next evolution in anti-ageing skincare. Powered by NMN and NAD+, this serum restores and repairs while you sleep.
Skin wakes up stronger, brighter, and more resilient. Power DNA is your most intelligent night serum.
Penny AI
Meet Penny AI - Your personal skin expert, available 24/7. Penny Dee, our founder, has poured all of her knowledge into her AI twin, ready to answer your skin questions anytime, anywhere.
Get expert skin advice instantly. Ask about ingredients, routines, concerns, and more. Penny is waiting to help you achieve your best skin.
Clinical Grade Skincare
Skincare done differently. No hype, just clinical expertise and over a decade of treating real skin in clinic.
Clinical grade formulas, rooted in science, that deliver visible, lasting results at every stage of life.
The products you trust to work every time
