Power DNA - Innovation from Curiosity

I was listening to longevity podcasts in 2021 when I came across research that completely grabbed my attention. After over a decade treating skin, I've learned that the most exciting discoveries come from places you don't expect.

How I Think About Development

There are two ways to approach skincare: perfect what already exists, or ask bigger questions. I do both, but the bigger questions lead to breakthrough results.

What if we could approach skin health from a completely different angle?

How do you spot opportunities that haven't been explored in skincare yet?

Curiosity. I'm constantly reading research from fields that have nothing to do with skincare - longevity science, cellular biology, medical breakthroughs. When I discovered cellular energy restoration through NMN technology, I realized this could change how we approach aging skin. The best discoveries come from looking where others aren't looking yet.

What Led to Power DNA

That longevity research showed me cellular energy depletion drives the aging process. Not just visible signs, but the actual mechanism underneath.

What if instead of managing aging symptoms, we could address why skin ages in the first place?

Two years of development later: Power DNA - our first serum to use NMN technology and one of the first to market overall.

What's different about discovering new approaches versus improving existing ones?

Improving existing formulations gives you better versions of what people understand. Discovering new approaches can give you something that didn't exist before. With Power DNA, I wasn't making a better anti-aging serum - I was creating something that works through mechanisms skincare has never used.

Why This Matters

Breakthrough results come from breakthrough thinking. Power DNA works differently because it targets cellular energy - the foundation everything else depends on.

How do you know when innovative research is worth developing?

Experience teaches you to recognize solid science. I study the research thoroughly, work with top cosmetic chemists to solve practical challenges, then test with real people. With NMN technology, it took months understanding the biology, two years developing effective delivery. Results with clients tell you if something truly works.

Here's what Power DNA actually does: it gives your skin cells the energy they need to work properly again. Reset, repair, regenerate - all the things your skin used to do naturally. The result? Skin that genuinely works better, a smooth, even skin tone that glows up from the inside out, no matter where you're starting from.  Real, visible results.

That's exactly what drives everything we do at SkinGoal.