The Decode Method
Decode your skin.

Most women do not need more. They need the right few.
Your skin already knows how to work. Life is what gets in the way. Stress, hormones, UV, pollution, broken sleep and busy weeks all interfere with its natural rhythm.
The answer is not a shelf of half finished bottles. It is a few clinically sound products, used in the right order, that work with your skin rather than against it. That is the whole of my method, and it is what I would tell you if you were sitting in my chair.
Your everyday routine.
Four steps by day, three by night. Tap any product to shop it.
The one step that is yours alone.
Start with the one that suits your skin now. You do not need them all.
That is what the SkinCode duos are for.
The words, in plain English.
Five things that change everything.
Decode your skin in two minutes.
Take the Skin Quiz
Summer skin hydration: how to keep your skin barrier strong when heat, UV and air conditioning take their toll
Read ArticleMenopause and Your Skin
What menopause really does to your skin, and what helps. The complete guide, with your questions answered.
Perimenopause and Your Skin
The change before the change. The first skin signs, what is actually happening, and what helps.

Future-proofing your face after 40: how to keep skin healthy, resilient and radiant
Who hasn’t looked in the mirror at some point in our 40s realised skincare is no longer about fixing last night’s late bedtime, but about...

What is biohacking? The truth behind the trend
I have been hearing the term biohacking again and again of late. But what is biohacking and should we get getting on the bandwagon? As yo...

Rosacea Prone Skin: What It Looks Like And How To Calm It
Rosacea prone skin can feel red, hot, sensitive and reactive. Learn what triggers rosacea, how to support your skin barrier and which Ski...

Why daily SPF is a non-negotiable for skin longevity
When you protect the skin consistently, you are not just preventing damage, you are preserving function.

Why your skin feels tired and what science is doing to change this
Tired and dull skin is driven by your biology, but we can harness that biology to slow it all down. Here's how...

Skinplicity: why it’s time to rethink the Korean 10-step skin routine
The Korean 10-step routine has been twisted out of all sense by western markets - here's where it's going wrong and what we should be doi...

What is acid cycling and is it damaging to midlife skin?
Acid cycling, or skin cycling, is a trend that has gone too far, leading to damaged skin barriers and compromised skin heath. Here is all...

Why skin barrier repair matters more than resurfacing after 35
After 35, skin improves through barrier support, not irritation. Calm, resilient skin responds to active ingredients better than inflamed...

Everything you need to know about hyaluronic acid - and a hydration hack you won’t have thought of
Hyaluronic acid has become one of the most popular and best known skincare ingredients ever thanks to its remarkable ability to attract a...

What is the difference between skin hydration and moisturisation?
What is the difference between hydrating and moisturising skin? In skincare, hydrating refers to the process of increasing the water cont...

The So-Called Retinol Ban: Who Decides What Our Skin Can Handle?
Retinol has been the backbone of clinical skincare for decades. It reprogrammes skin cells, stimulates collagen and visibly transforms...

How to repair your skin barrier and keep it healthy
Skin Barrier - it’s become a bit of a buzz term, of late, but just because everybody is talking about it doesn’t mean it’s a fad and you ...
Power DNA - Innovation from Curiosity
I was listening to longevity podcasts in 2021 when I came across research that completely grabbed my attention. After over a decade treat...

Myth busting: tallow-based skincare
There’s been a lot, and I mean a LOT, of traction on the various social media channels about tallow-based skincare of late, with skinflue...

Introducing… Serum L
You will know by now I am a big fan of using skincare products that meet a specific need, alongside hero products that support the day-to...

Retinoic Acid vs Retinol: Is Stronger Actually Better for Your Skin?
Let’s cut through the skincare noise. You’ve probably heard all the buzz about Vitamin A… younger skin, fewer lines, clearer pores. But w...

Do I need an SPF every day?
I'm often asked - do I need an SPF every day? I say yes, wearing an SPF every day should be part of your routine. Why? SPF sun creams ...

What Is Menopausal Acne and How to Treat It?
Menopausal acne can be an unwelcome surprise during mid-life. For many women, this time of changing hormones causes a flare-up of acne th...

Retinol/Vitamin A
When it comes to skincare, some products are incredibly effective and can change the skin, and some do not. This is all about having acti...

Importance of a Day and Night Skincare Routine
If you're wondering whether you need a different skincare routine for day and night, the answer is yes! Find out why and how to create a ...

How to Control Oily Skin: A Comprehensive Guide
If you have oily skin, you know it can be difficult to manage. However, with the right tips and strategies, you can keep your oily skin u...

What is the double cleanse? And should I be doing it?
It can sometimes seem that skincare just gets more complicated every year. What happened to the days when a bar of soap and a slick of Po...

Common summer skin problems and how to resolve them
With the arrival of summer, as well as an increase in happiness, we always see an increase in skin problems. Here’s our guide to the thre...

Menopause and Your Skin: How to Keep It Healthy and Glowing
As women go through menopause, their bodies undergo significant changes, including changes to their skin. Menopause can cause dryness, th...

The Benefits of Retinol for Anti-Ageing: How It Works
Retinol is a popular ingredient in many anti-ageing skincare products, known for its ability to reduce the appearance of fine lines, wrin...

How to look after your skin on holiday
It’s the summer hols, and no doubt you have holidays booked, suitcases are being packed and you’re debating whether your swimwear is stil...

What is so great about SkinGoal Super Serum Eye?
My NEW Eye Serum has had amazing feedback from my clients, who love the silky texture and smoothing properties of this very special produ...

What is retinol and how should we use it?
One of the most regular conversations I have here at the clinic is around retinol. My clients ask me what is retinol, what does retinol d...

Blemish be gone!
Skin blemishes, or hyperpigmentation, aren’t dangerous but can cause us to be self-conscious. These blemishes are caused by extra melanin...

What is salicylic acid and should I use it on my skin?
There are a few basic steps we should all take, at a minimum, to give our skin its best chance to glow and grow. One of these is daily ex...

Introducing… Botanical Balance Toner
I am so in love with my new skin tonic! For ages now I have wanted to develop an easy to use, gentle on the skin but effective skin tonic...

What is the skin barrier?
I’ve used the term ‘skin barrier’ in a number of my blogs, but never really explained what it is, and why it’s so important we maintain a...

Introducing… Serum Serene
When I launched my skincare range, I did it in response to hundreds of conversations with my skin clinic clients, all of whom told me the...

Discover… Cream Revive
Are you looking for the best night cream for mature skin? Look no further. Let me present: Cream Revive. I wish I could build a little d...

What is niacinamide?
What is niacinamide and why do we want it in our skincare? I have spent hours and day and weeks at a time researching skincare in...

Let’s talk… sensitive skin in menopause
A few months ago I noticed I could no longer tolerate ANY chilli or hot spice in food at all. I went from enjoying medium hot curries (wh...

What are BHAs?
BHAs are a magic ingredient in any skincare directed at deep cleansing pores and for spot-prone skin or acne. BHA stands for Beta Hydroxy...

Why belly breathing is good for your skin
So, lovely friends, if you hadn’t realised already, I am a big fan of doing the right thing for our skin, whether you choose my SkinGoal ...

What is rosacea?
Rosacea, according to the NHS, is a long-term skin condition that mainly affects women, though can occur in men and often exhibits worse ...

What are the benefits of using a Vitamin C serum?
Oh my gosh I love Vitamin C! Obviously the sort I get from my fresh squeezed orange juice every morning (okay, maybe not every morning) b...

How good is your skincare routine?
Every week I meet new clients and every week I am amazed at how many ladies don’t have a good, regular skincare routine in place to prote...

Sun protection: UVA v UVB - what does it all mean?
I am passionate, as you may have already noticed, about protecting skin from UVA and UVB rays. But what does UVA and UVB really mean? The...

How to change up your skincare routine for winter
After an all too short and wet summer, winter is on its way, and with it comes environmental changes that impact our skin. From the cold,...

Vitamins you need for great skin care
While our skin is of course impacted by the vitamins and minerals we eat and drink, there are certain vitamins that are highly effective ...

The best ingredients for winter skincare
What are the ingredients we should be looking out for in our skincare products through the winter? In winter, when our skin is subject to...

What is a serum cocktail?
There has been quite a lot of internet chatter lately about serum cocktails - but what is a serum cocktail and is it a good thing? In sho...

Powering up our DNA
Oh. My. Gosh. I have spent the last few months in such a state of excitement I thought I might pop. I have been awaiting the arrival of a...

My 7 summer skincare tips for a safe, sunny summer
Every season of the year changes the conditions our skin must cope with, but perhaps it is the summer months when we face the most extrem...

The joys of Pure Bliss
Or, why fabulous fragrance should form a daily part of our lives. I love creating skincare that actually does what it is designed to do....
