The Decode Method
SkinGoal · The Decode Method
Decode your skin.
The simple method I use to read skin and answer it, made for you to keep.
Take the SkinCode quiz
Most women over 35 do not need more skincare. They need the right few things, in the right order, from someone who actually understands skin.
Penny Dee
Founder, SkinGoal · one of the UK’s most experienced skin professionals
The Idea
Most women do not need more. They need the right few.
Your skin already knows how to work. Life is what gets in the way. Stress, hormones, UV, pollution, broken sleep and busy weeks all interfere with its natural rhythm.
The answer is not a shelf of half finished bottles. It is a few clinically sound products, used in the right order, that work with your skin rather than against it. That is the whole of my method, and it is what I would tell you if you were sitting in my chair.
I do not believe in ten step routines. I believe in the right step, taken properly.
The Method
Your everyday routine.
Four steps by day, three by night. Tap any product to shop it.
Morning
Cleanse
A gentle, creamy cleanse to start the day. Prefer a daily active wash, reach for Prep Wash.
Treat
Your morning vitamin C. Brightness, daily defence against pollution and UV, and real support for your collagen.
Moisturise
Universal hydration and barrier support. The one most skins are happiest with.
Protect
Broad spectrum SPF50, every single morning. The most powerful anti ageing step there is.
Evening
Treat
Your chosen serum
The one personalised step. Choose yours below.
If you do one thing
Power AOX
Your morning vitamin C serum · £85
Visible brightness, daily protection against pollution and UV, and real support for firmer skin. The one I would put in every routine.
It has brightened my skin up no end, from dull and tired to fresh and bright. Lucinda
Shop Power AOX
Choose Your Night Serum
The one step that is yours alone.
Start with the one that suits your skin now. You do not need them all.
Dry, sensitive or menopausal
Power HA
Deep, comfortable hydration for skin that feels dry, sensitive or dehydrated.
Shop Power HA
Oily, congested or pigmented
Power B
Clarity, even tone and refined texture for oily, congested or breakout prone skin.
Shop Power B
All skin types
Power DNA
Advanced repair, firmness and resilience for visible rejuvenation.
Shop Power DNA
Ready for retinol
Power R 1%
True renewal, or begin gently with Cream Repair. Introduce slowly, with guidance.
Shop Power R 1%
Decoded
The words, in plain English.
Vitamin C
A morning antioxidant that brightens, evens tone and protects collagen against daily damage.
Hyaluronic acid
A hydration magnet that plumps and comforts. Loves dry and dehydrated skin, less so very oily skin.
SPF
Sun protection, and the single most effective anti ageing habit you will ever keep. Every morning, no exceptions.
My Principles
Five things that change everything.
iStart simple, and build only as your skin adjusts.
iiIntroduce one new active at a time.
iiiWear SPF every single morning.
ivConsistency will always beat overload.
vGive your skin time to respond before you add more.
Antiageing
Future-proofing your face after 40: how to keep skin healthy, resilient and radiant
Read Article
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Powering up our DNA
