Oh. My. Gosh. I have spent the last few months in such a state of excitement I thought I might pop. I have been awaiting the arrival of a new product to add to my collection of incredible serums: Power DNA. 

So, why am I so excited? I’m excited because Power DNA harnesses the power (there’s that exciting word again!) of Nicotinamide Mononucleotide (NMN), which is something quite extraordinary, if I say so myself. Let me explain…

Here’s the science bit, and why I am so excited about Power DNA.

The boffins (love that word) who develop and create my skincare products have been getting very excited about Vitamin B derivatives for their anti-ageing and skin cell longevity properties.We’re already familiar with niacinamide as I have incorporated this lovely ingredient into other SkinGoal products. But now they have devised a way to bring other amazing benefits of various Bs to bear on our skin health too, in a newly developed compound, Nicotinamide Mononucleotide (NMN), which has caused quite a stir among skincare scientists around the world.

While our skin is of course impacted by the vitamins and minerals we eat and drink, there are certain vitamins that are highly effective when used in skincare, too: Vitamins B3, C and E

When I developed my skincare range, maximising the use of truly efficacious natural ingredients was really important to me, and you can see this in every listing of ingredients on every product, and the inclusion of the right vitamins in the right products was top of my list of must-dos.