Oh. My. Gosh. I have spent the last few months in such a state of excitement I thought I might pop. I have been awaiting the arrival of a new product to add to my collection of incredible serums: Power DNA. 

So, why am I so excited? I’m excited because Power DNA harnesses the power (there’s that exciting word again!) of Nicotinamide Mononucleotide (NMN), which is something quite extraordinary, if I say so myself. Let me explain…

Here’s the science bit, and why I am so excited about Power DNA.

The boffins (love that word) who develop and create my skincare products have been getting very excited about Vitamin B derivatives for their anti-ageing and skin cell longevity properties.We’re already familiar with niacinamide as I have incorporated this lovely ingredient into other SkinGoal products. But now they have devised a way to bring other amazing benefits of various Bs to bear on our skin health too, in a newly developed compound, Nicotinamide Mononucleotide (NMN), which has caused quite a stir among skincare scientists around the world.

Summer holiday skincare - keep your skin safe and healthy

A good vitamin C serum will reduce wrinkles, help prevent sun damage, increase collagen production and reduce hyperpigmentation, or sun spots.